Ethical perceptions of university students towards e-cigarette advertising
03 February 2017
The purpose of the study is to explore the ethical perceptions of students towards e-cigarette advertising.
Participants are presented with 3 different e-cigarette adverts and asked to give their opinions on them. They are also asked questions regarding their ethical opinions of them and general impressions of e-cigarettes and advertiser responsibilities.
Keywords
Ethical approval
This has been approved by the Ethical Committee of Heriot-Watt University, School of Social Sciences.
